Rebranding
Business Rebranding Concept
This project was to choose and rebrand a business. I chose a restaurant I visited in April 2022: Betty Boop's Diner in Albany, NY. I loved the iconic memorabilia and delicious traditional New York diner cuisine that I was born and raised on. Despite my positive experience at the cute establishment, I was disappointed in their logo, menu and website, so this was an easy choice for this project.
They're old logo was outdated and lacked personality. Other than the name of the restaurant itself, the logo did not represent it's namesake.
I wanted the logo to be reminiscent of the classic American diner, but incorporate the vintage Betty Boop font from yesteryear.
Burgers come in those little boxes whereas other sandwiches will come wrapped in cute parchment. Fries will be served in yellow parchment when dining in.
They're old logo was outdated and lacked personality. Other than the name of the restaurant itself, the logo did not represent it's namesake.